Letta

Letta is the story of a local hazelnut producer from Giresun stepping into the world of retail with a brand-new identity and packaging design. We partnered with Letta to craft their entire visual identity from the ground up, from logo design to packaging. Our goal was to reflect the rich heritage behind their high-quality hazelnuts while presenting them in a contemporary, shelf-ready look. Letta’s product range includes three indulgent hazelnut spreads: vanilla, cinnamon, and salted chocolate. Each flavor was designed to have its own distinct personality, while maintaining a cohesive and unified visual language across the collection. The result is a bold and elegant design system, brought to life through a rich and modern color palette that commands attention on the shelf.